The legacy of The Lord Charles Hotel continues when the historic property in Somerset West reopens its doors on 1 November 2020.
Previously managed by the NH Hotel Group, The Lord Charles is now in the safe hands of local private equity investors, all of whom have proven track records within the South African Hotel and Hospitality Industry.
Led by acclaimed businessman and hospitality entrepreneur, Paul Kelley, this private equity investment consortium has secured the future of the Lord Charles Hotel. He first visited The Lord Charles a decade ago with his family and immediately fell in love with the property and dreamt of one day being able to put his own stamp on this classic hotel. Dreams do come true, two years ago he made the approach to take over The Lord Charles and although unsuccessful he persevered and is now at the helm of the hotel’s next chapter.
Historically the Lord Charles has made its mark on the South African MICE sector as an exceptional conference space. The venue capacity, business services, audio visual capabilities and room numbers have made it one of the most popular hotels in the industry. It continues to offer state-of the-art technology, including hybrid events to professional conference organisers (PCO’s) and event planners. However, key to the property’s success is a new positioning strategy which will now maximise its leisure offering.
The Lord Charles is perfectly located in the renowned Cape winelands and offers a variety of on-site amenities. This includes swimming pools, tennis courts, three restaurants, a private wine cellar, gym facilities, a health spa and salon. The new owners aim to become more of a resort destination for families to consider when planning a holiday. There will be more family rooms available, kiddies’ menus to choose from and a holiday program to ensure the entire family gets to relax and unwind.
Passion for people is at the fabric of The Lord Charles and this starts with the staff who are the custodians of one of Cape Town’s most loved hotels. Kelley explains,
The Lord Charles is also keen to welcome as many of the former staff as possible after the previous owners withdrew from the hotel operations. “The staff are the reason why guests return to The Lord Charles Hotel and we will do our best to reach out and re-employ the dedicated staff who had been retrenched after the decision by the previous owners to withdraw their involvement due to the COVID-19 pandemic.”
Leading the team on the ground is another pair of safe hands as Julia Ward has taken up the position of General Manager of this iconic landmark. With more than three decades of experience in the hospitality industry both here at home and abroad, Julia is ready to help write the next chapter in the grand history of the hotel.
Julia was previously the General Manager of Luxury Villas and Homes in Thailand and moved on to launch Regent’s luxury resort in Bali. She has also excelled as General Manager of the Regent Porto Montenegro and has all the right leadership skills needed to manage The Lord Charles.
The Lord Charles remains the most prestigious hotel property in Somerset West and the greater Helderberg Basin and under the guardianship of the new, dynamic management team of hospitality professionals and hoteliers its future is secured. Already, The Lord Charles is fully COVID-19 compliant and in line with all government-regulated health and safety requirements, proudly displaying the WTTC (World Travel & Tourism Council) Safe Travel Stamp.
The new operators reiterate the importance of price points post-pandemic. Julia echo’s their sentiment and comments, “With Covid-19 a reality, the team at The Lord Charles understands that everyone has been affected financially and domestic travel now a reality, we want to encourage visitors to come and stay at their “home away from home”. We’re ready to welcome locals and out-of-towners to come and experience true hospitality that is both value for money and luxurious and at R990.00 per room per night (double or single occupancy) we’re confident of this.”
Structural improvements are underway and soft-refurbishments will give the property a ‘fresh’ and updated feel. Its variety of on-site restaurants, leisure amenities, conference facilities and central winelands location make it a perfect destination for both business and leisure in the Western Cape.
The Lord Charles is ready to welcome you back, whether you’re planning your next family getaway, romantic breakaway, honeymoon, business meeting or corporate conference.